I had breakfast with a friend and former eBay co-worker last week, and he asked me this simple question:
"What's so great about your site?"
Leave it to Leonard to ask an easy question that's exceptionally difficult to answer.
I went through the list: lots of recently updated content, lots of photos, the ability to add things to your plan (coming in two weeks), etc.
He said, "Yeah, but what's so great that people won't have a choice but to use it?"
I was stumped. What he was really saying is that a travel guide is just a travel guide... unless it isn't somehow.
In other words, Planaroo can't just be a travel guide. It has to be the very best travel guide on the web, or there's no point in doing it. It doesn't need to be the most complete (focusing on key areas is fine), but it has to be the best at the things it does cover.
So... I'm heading back to Las Vegas tomorrow morning at 6 a.m. for four days. Steve and I got a lot of photos a few weeks ago, but we missed a ton of stuff. Sometimes the stuff you missed is only obvious after the fact.
This time I'm going to get more photos, better information, and lots of video. I also commissioned some custom maps that will blow away anything else I've seen online. And photos will be available online in their original (super huge) sizes.
After all, isn't Vegas really about bigger, better, and brighter?
